Chillingtin

Chillington was repositioned as a dedicated shawarma-ordering experience, not a generic brand site.

The core objective was simple: make menu selection, customization, and checkout fast enough for hungry mobile users.

Users were dropping off when they had to navigate too many steps before seeing clear product options and total cost.

The old information architecture mixed brand messaging with transactional actions, slowing the ordering flow.

I rebuilt the ordering path around three moments: choose item, customize quickly, checkout without confusion.

I introduced clearer product cards, visible add-ons, and a simpler quantity/pricing model for faster decisions.

The final build uses a fast card-based menu, clearer item detail pages, and a checkout that keeps delivery context visible.

Primary actions are thumb-friendly and persistent, helping users complete orders with minimal backtracking.

Chillington now communicates clearly as a shawarma-ordering website and supports faster online purchase completion.

The project improved transactional clarity and created a stronger base for repeat food orders.