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Notes on product thinking, UX systems, and web execution.

A place for deeper writing about design decisions, process, product clarity, and the work behind stronger digital experiences.

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Found 16 articles in All

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Mar 28, 20266 min readVibe CodingAI Product Strategy

What Is Vibe Coding? Everything You Need to Know (2026 Guide)

Vibe coding is the practice of building software by describing what you want in plain language and letting an AI model write the code. You focus on intent. The AI handles the syntax.

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Mar 27, 20263 min readAI Search & SEOFounder GTM

Beyond SEO: How Founders Can Rank on AI Search Engines in 2026 (The GEO Playbook)

Everyone knows SEO, but in 2026, the game has changed to GEO (Generative Engine Optimization). Learn how to make your website the 'cited source' for AI agents like Perplexity and Gemini.

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Mar 26, 20262 min readProduct DesignUX Research & Strategy

B2B SaaS Dashboard Design: Moving from 'Data Dump' to 'Actionable Insights'

Most SaaS dashboards are just pretty spreadsheets. Learn how to design a product dashboard that tells the user exactly what they need to do next.

Cover image for feature-vs-product-ai-trap-2026

Mar 25, 20263 min readAI Product StrategyFounder GTM

The 'Feature vs. Product' Trap: How to Survive the AI App Purge of 2026

Thousands of AI startups are about to be wiped out because they built a 'feature' instead of a 'product.' Learn the difference and how to build a real moat in 2026.

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Mar 23, 20262 min readAI Product StrategyEnterprise Trust

The Invisible Moat: Why Enterprise Trust is the New Marketing for AI Startups

In 2026, 'cool' is a commodity. If your AI isn't safe, nobody buys it. Learn why Trust is your new marketing department and how to build a vault that even the most paranoid CTO would trust.

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Mar 20, 20263 min readEcommerceWebsite Conversion

The Silent Conversion Killers: 3 UX Mistakes Destroying Your Shopify Store

You don't need more Facebook ads. You need to fix the friction. Discover the hidden UX mistakes that are causing abandoned carts in 2026.

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Mar 18, 20263 min readEcommerceWebsite Conversion

Headless Shopify in 2026: When Ecommerce Founders Actually Need It (And When They Don't)

Every agency wants to sell you a 'Headless Shopify' build. But does your ecommerce brand actually need it? Here is the plain English truth about going headless.

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Mar 15, 20262 min readProduct DesignUX Research & Strategy

The Psychology of Onboarding: Why Your SaaS Loses 40% of Users on Day 1

A bad onboarding sequence is the silent killer of ARR. Learn how to design a 'Time to Value' flow that hooks users immediately.

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Mar 12, 20262 min readWeb & Ecommerce BuildsEcommerce

WooCommerce vs. Shopify in 2026: The Honest, No-BS Guide for Brands

Should you build your store on Shopify or WooCommerce? It depends on what you value more: convenience or ownership. Let's break it down.

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Mar 9, 20262 min readWeb & Ecommerce BuildsWebsite Conversion

The 'Boring' Landing Page Playbook: Why Clarity Converts Better Than Clever Animations

Stop letting agencies build you 'award-winning' websites that don't sell. Discover why the most profitable SaaS and Ecommerce sites are actually quite boring.

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Mar 5, 20262 min readUX Research & StrategyProduct Design

UX Audits for SaaS: The 5-Step Framework to Find the Friction in Your Product

Is your app leaking users? A structured UX audit can find the exact screens where people are giving up. Here is how to audit your own product.

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Mar 1, 20264 min readUX Research & StrategyFounder GTM

Nobody Wakes Up Wanting Your Product. Here Is What They Actually Want.

People don't buy software; they 'hire' it to do a job. Here is how to apply the JTBD framework to your UX strategy to increase conversion and retention.

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Feb 25, 20262 min readUX Research & StrategyProduct Design

Stop Asking 'What Do You Want?': How to Conduct User Interviews That Uncover Pain Points

Users are terrible at predicting what they want. Here is a framework for conducting UX research interviews that actually lead to product breakthroughs.

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Feb 20, 20262 min readDesign SystemsProduct Design

When Should a Startup Build a Design System? (Hint: Later Than You Think)

Design Systems are the buzzword of the decade. But if you build one too early, it will kill your startup's velocity. Here is the exact timeline of when to scale your UI.

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Feb 15, 20262 min readDesign SystemsWeb & Ecommerce Builds

Design Tokens Explained: The Bridge Between Figma and React That Saves Hours

Stop passing hex codes back and forth. Learn how Design Tokens create a single source of truth between designers and developers.

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Feb 5, 20261 min readDesign SystemsWeb & Ecommerce Builds

The Atomic Design Approach to SaaS: Scaling UI Without Creating a Monster

If your React codebase feels like a tangled mess of spaghetti, you need Atomic Design. Learn how to structure your components like chemistry.